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Expensive food for many seem more tasty

The marketing policy and the prestigious price very often influence the choice made by the consumer
Researchers from Germany found that product advertising, properly organized and thought-out marketing, as well as price, significantly affect the popularity and demand among buyers. 
Scientists from the University of Bonn conducted a study in which a couple of dozen volunteers participated. Participants were invited to taste wine from different glasses. The price for a drink was indicated on the container with wine. Her range was from $ 5 to $ 90 for one bottle. The bottom line was that two types of a drink of a different price category were poured into glasses. After the tasting, the volunteers stated that they preferred the most expensive wine.
In addition, participants tried milk shakes from different containers. On one side was a note "natural", but in fact, the drink was of the same quality. At the same time, absolutely all volunteers noted that the cocktail with the note was more delicious and with a pleasant aroma.
During the experiment, the process of the participants' brain activity was monitored. Thus, it turned out that when used, according to the participants of an expensive product, the brain activated the site responsible for the pleasure.
The result of the conducted study clearly showed that buyers are not always guided by taste preferences. The marketing policy and the prestigious price very often influence the choice made by the consumer.
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