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The rules of oratory from Richard Branson

Before public speeches, almost everyone worries - both experienced speakers and those who have to speak from time to time. But if properly prepared, the event is bound to be successful
It is not so simple to deliver a constructive speech to a large audience of people, and even to achieve the goal of the speech. But if properly prepared, the event is bound to be successful. 

Richard Branson is a famous and wealthy British businessman who is famous for his excellent oratorical skills. For his ability to speak, people are ready to give a lot of money. Once Richard Branson admitted that he was worried and even afraid of public speaking. 

In his book "My Rules" he told how beautiful and confident it is to speak to the public, even if there is fear and excitement. 

In today's article, the men's magazine ZAVTAI.COM online magazine  collected the most useful oratorics of Richard Branson's oratory .

Perceive not as a performance in front of an unfamiliar audience, but a familiar conversation with friends

Richard Branson is assisted by the advice of the famous writer Gavin Maxwell. It consists in presenting a cozy atmosphere in the company of close people during a speech before the public, with whom it is pleasant to communicate. You have to imagine that you tell your friends an interesting story. 

The entrepreneur assures that such a seemingly banal advice helps him. 

Moderate duration of speech

Branson is trying not to delay his performances for a long time. Even the famous politician Winston Churchill did not speak for more than 25 minutes. 

The entrepreneur believes that if the time of the speech is delayed, the effect of the speech will be reduced. 

In the process of making a speech, you need to make small pauses so that listeners can learn what has been said. During some presentations Branson inserted cards with the word "Pause".

Long rehearsals

Preparing for the performance is best in a week. Even if the impromptu is planned, it is better to write it down on paper and learn it well. 

Richard Branson rehearses the speech until he begins to repeat it in a dream.

A little excitement is useful

Many are afraid of excitement. However, for speakers, it can be useful. A little excitement improves brain productivity, optimizes and gives you the opportunity to concentrate. 

Many of the best speakers are worried about the upcoming performance.

Exclude unnecessary words

To make the speech go well and not cause misunderstanding, you need to exclude unnecessary words from it. 
A list of words that should be excluded from the speech: 

1. Words-parasites: "Let's say so", as it were, "etc. 

2." Not a bad idea ". Such a phrase introduces people into confusion because of the lack of unambiguousness in expression. 

3. "It may not please, but ...". The phrase raises doubts and contradictions among listeners. It's better to say: "The task is complicated, but it is within our power." 

4. "It's not like anything at all." Expression can mean anything, either good or bad. 

5. "It was better." It is better to immediately publicize the truthful course of events than to say such sweetened expressions.

6. "No Comments". If you need to answer press questions, when a scandal is brewing, such an expression is a disaster. It's better to say: "I'm sorry, but now I do not have enough information to tell more." 

7. "Nevertheless." The phrase refutes the aforesaid speech. 

8. "OK". A popular spoken word does not belong to a constructive speech. Often it means "Well, leave me alone."

Even if you now think that you are weak in public speeches, it is never too late to improve your speaking skills. The main thing is to train, perform, and everything will turn out! 

Share your ways of preparing for public speaking.
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