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Steve Jobs. History of success

Steve Jobs is one of the founders of Apple, Next, Pixar and a key figure in the world of computer industry, a man who in many ways determined the course of its development

Stephen Paul Jobs, better known as Steven Paul Jobs, Steve Jobs is one of the founders of Apple, Next, Pixar and a key figure in the global computer industry, a man who has largely shaped the course of its development. 

The future billionaire was born on February 24, 1955 in the town of Mountain View, California (ironically, this area later destined to become the heart of Silicon Valley). Biological parents of Steve Abdulfattah John Jandali (Syrian emigrant) and Joanne Carol Schible (American graduate student) gave the illegitimate child for adoption to Paul and Clara Jobs (née Hakobyan). The main condition for adoption was Steve's acquisition of higher education. 

Back at school, Steve Jobs was fascinated by electronics, and when he met his namesake Steve Wozniak, he first thought about the business associated with computer technology. The first project of partners was BlueBox - a device that allows free use of long distance communication and was sold for $ 150 per piece. The development and assembly of the device involved Wozniak, and thirteen-year-old Jobs sold illicit goods. This distribution of roles will continue in the future, only their future business will now be completely legal. 

In 1972, after graduating from high school, Steve Jobs entered Reed College (Portland, Oregon), but quickly lost interest in learning. Already after the first semester, he was expelled of his own free will, but remained in his friends' rooms for another year and a half, spending the night on the floor, living with money for the sipped bottles of "Coca-Cola" and once a week coming to free lunches in the local temple of Krishna. Then he got to the calligraphy courses, which subsequently prompted him to think about how to equip the Mac OS system with scalable fonts. 
Then Steve got a job at Atari. There, Jobs is developing computer games. Four years later, Wozniak creates his first computer, and Jobs, continuing to work for Atari, builds up his sales. 


from the creative tandem of friends grows company "Apple" (the name "Apple" Jobs suggested because in this case the phone number of the firm was in the telephone directory right before "Atari"). The foundation date for Apple is April 1, 1976 (Fool's Day), and the first office-workshop was the garage of Jobs's parents. Officially, Apple was registered in early 1977. 

The author of most of the developments was Stephen Wozniak, while Jobs was a marketer. It is believed that it was Jobs who persuaded Wozniak to refine the scheme of the microcomputer he invented, and thereby gave impetus to the creation of a new market for personal computers. 
The debut model of the computer was called Apple I. For a year, the partners sold 200 of these machines (the price of each 666 dollars 66 cents). The amount is decent for beginners, but it's nothing compared to the Apple II, released in 1977. 

The success of Apple I and especially Apple II computers coupled with the advent of investors make the company the undisputed leader in the computer market until the early eighties, and two Steve millionaires. It is noteworthy that the software for Apple computers was then developed by a young Microsoft company, created six months later by Apple. In the future, fate will more than once reduce Jobs and Gates.


A significant event was the signing of a contract between Apple and Xerox. The revolutionary developments that Xerox could not find worthy for a long time were subsequently part of the Macintosh project (a line of personal computers designed, developed, manufactured and sold by Apple Inc.). In fact, the modern interface of a personal computer with its windows and virtual buttons is largely due to this contract. 

It's safe to say that the Macintosh is the first personal computer in the modern sense (the first Mac was released on January 24, 1984). Previously, the machine was controlled by intricate commands, dialed by "initiated" on the keyboard. Now the mouse becomes the main working tool. 

The success of the Macintosh was simply stunning. In the world at that time there was no competitor, even closely comparable in terms of sales and technological potential. Shortly after the release of Macintosh, the company ceased development and production of the Apple II family, which had previously been the company's main revenue source. 

Care Jobs 

Despite significant progress, in the early 80's. Steve Jobs is gradually beginning to lose ground in Apple, which by that time had grown to a huge corporation. His authoritarian style of management leads first to disagreements, and then to an open conflict with the board of directors. In 30 years (1985) the founder of Apple was simply dismissed. 

Having lost power in the company and work, Jobs was not discouraged, and immediately started on new projects. First he founded NeXT, which specialized in the production of complex computers for higher education and business structures. This market was too narrow, so some significant sales could not be achieved. 

Where more successful was the graphic studio The Graphics Group (later renamed Pixar), bought from Lucasfilm almost twice cheaper ($ 5 million) of its estimated value (George Lucas was divorced and he needed money). Under the guidance of Jobs was released several super-cash animated films. The most famous are: "Monsters' Corporation" and the famous "Toy Story". 

In 2006, Pixar was sold to Walt Disney for $ 7.5 billion, while Jobs received a 7% stake in Walt Disney. For comparison, the direct successor of Disney inherited only 1%. 

Return to Apple 

In 1997, Steve Jobs returned to Apple. First in the post of interim director, and since 2000 - full-fledged manager. Several unprofitable areas were closed and the work on the new iMac computer was successfully completed, after which the company's affairs quickly went up the hill. 

Later, a lot of developments will be presented, which will become trendsetters in the technological market. This is the mobile phone iPhone, and iPod player, and the iPad tablet computer, which went on sale in 2010. All this will make Apple the third largest company in the world (it will even beat Microsoft). 

Personal life 

Jobs married Laurin Powell on March 18, 1991. From this marriage Steve has a son and two daughters. Jobs also has a daughter, Lisa Brennan-Jobs, from the relationship with the artist, Chrisann Brennan. Initially, he denied his paternity, but later recognized him. 


In October 2003, an abdominal scan showed that Steve Jobs had a pancreatic cancer. In general, this diagnosis is fatal, but the head of Apple was a very rare form of the disease, which can be cured by surgery. Initially, Jobs refused it, because on personal beliefs did not recognize the interference in the human body. For 9 months, Steve Jobs hoped to recover on his own, and all this time none of the management of Apple has not informed investors about his deadly illness. Then Steve still decided to trust the doctors and notified the public about his illness. On July 31, 2004, the Stanford Institute Medical Center underwent a successful operation. 

In December 2008, doctors discovered a hormonal imbalance in Jobs. In the summer of 2009, according to representatives of the Methodist Hospital at the University (Science and Medical Center) of Tennessee it becomes known that Steve suffered a liver transplant. On March 2, 2011, Steve spoke at the presentation of a new tablet - iPad 2. 

On October 5, 2011, Steve Jobs died at the age of 56 after a long battle with cancer. 


Jobs was awarded the US National Technology Medal by President Ronald Reagan in 1984 with Steve Wozniak (becoming one of the first to receive this award), and in 1987 - the Jefferson Prize for Public Service in the category "Best Public Service for 35 years or under". On November 27, 2007, Fortune magazine named Jobs the most influential person in business. On December 5, 2007, California Governor Arnold Schwarzenegger and his wife Maria Shriver led Jobs to the Hall of Fame in California, located in the Museum of California. 

In August 2009, Jobs was selected as the most respected entrepreneur among adolescents in the Junior Achievement survey. On November 5, 2009, Fortune magazine named Jobs CEO of the decade. In November 2009, Jobs ranked No. 57 on the list of the world's most influential people in Forbes. In December 2010, the Financial Times named Jobs the person of the year.

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